Hasbro's new $700 Optimus Prime toy can finally transform all on its own - The Verge
Action Figure Insider » Robosen Robotics, in Collaboration with Hasbro, Debuts the World's Most Engaging TRANSFORMERS Robot, the New “Elite Optimus Prime”
Amazon.com: Transformers Toys Rise of The Beasts Command & Convert Animatronic Optimus Primal Toy, 12.5-Inch, Toys for Boys and Girls Ages 6 and Up : Toys & Games